The 10th Challenge Roth was an event full of superlatives, but not only from an athletic point of view. The “best old race” has again increased its media coverage as well.

As many as 194 German daily and weekly newspapers reported on the anniversary race in 601 articles, which equals a total circulation of 53,067,940 issues. In comparison to last year this means an increase of as many as 49 per cent. If you assume that one newspaper issue is read by 2.8 readers (which is the current average for daily newspapers in Germany), far more than 148 million people have read about the Challenge Roth in the paper. Furthermore, there have also been reports in about a dozen print magazines from various European countries and beyond, not to mention the huge amount of online media coverage.

As regards the TV coverage, the increase has not been quite as considerable since the level had already been extremely high last year, but there has again been a rise of ten per cent. The absolute numbers are more impressive: Around the world 69 TV stations from all five continents reported about the 10th Challenge Roth in 528 clips, which corresponds to an overall broadcasting time of 35 hours, 49 minutes and 46 seconds.

And there has again been an enormous increase in information on the race organizer’s homepage www.challenge-roth.de, where the Challenge fans were kept informed during race week almost around the clock by way of live streams, live tickers, videos, webcams and current reports. During competition week, 332,487 visitors of the website used the comprehensive offer of information, as many as 191,000 on race day alone. And the number of page hits of 1,000,209 on race day was again exorbitant. Compared to last year, the traffic on the homepage has again increased by 35 per cent.