NEW BALANCE gets into Challenge Family and becomes exclusive run-course partner of both Triathlon events Challenge Roth and Challenge Kraichgau!

The responsible persons Jürgen Konrad (Country Manager NEW BALANCE), Felix Walchshöfer (Challenge Roth) and Bjoern Steinmetz (Challenge Kraichgau) are already working on the contracts and building the foundation of the cooperation for the next 3 years. As of the beginning of the partnership next year in addition to the common media campagne also a "Challenge Shoe" will be available. In 2012 the modell 890 is focussed. 13 events on 3 contintens belong to Challenge Family. Roth (long distance) and Kraichgau (halfdistance) are known as internationally well respected and ambitious race courses. Events belonging to the Challenge Family are marked red in the calendars of many triathletes- Challenge Roth 2012 was completely booked up in 24 hours.